Today is the day I launch my newly rebranded photography business. Rebranding takes a lot of energy, effort, and is risky. So why rebrand?
A rebrand is much more than the name, logo and colors. It is the inward process of recreating the company's outward expression of identity. Perception!
I chose to rebrand to keep my business updated with todays marketplace and help me differentiate my photography business and to better connect with my clients and future clients. Back when I started the business the old name fit, but I needed to revitalize myself and the business. I also moved recently and the new community supported a change to help me better reach my target market - setting expectations and perceptions that better fit me and the business as I grow.
Thus, after months of repositioning, focus, and hard work I am excited today, November 3, 2015, to officially announce the launch of Flash Factor Photography at www.FlashFactorPhotography.com. The goal with the new website is to provide my clients and prospective clients an easier way to learn about Flash Factor Photography's services and a more organized way to experience the service before buying. With the new "Client Access" page, "Blog", and integrated social media buttons I've stepped up the interaction of the website and improved communication so you can follow me in the forum that best fits how YOU like to interact.
The reorganization of pages helps prospective clients find useful information about my services and the value provided in a much more organized fashion. One can quickly see my work on the "Portfolio" page which is organized as a melting pot of all my work. I will be constantly updating the content with helpful information, articles, blogs, client portfolios, and news so be sure to follow Flash Factor Photography to stay up-to-date. I hope you find the new website fresh and easy to navigate to find what's important to you. I would also like to thank those that were a part of the focus group during the rebranding. Your input and feedback helped make this change work! Again, thank you!
Email me at David@FlashFactorPhotography.com with any questions, suggestions, feedback or comments. Plus, for all your photography needs reach out to me via email or complete the "Contact" page for getting your questions answered and photo session scheduled.
David Turner is the founder and photographer at Flash Factor Photography based in Columbus, Ohio that specializes in senior portrait photography, family portrait photography, and personal branding headshot photography. Flash Factor Photography also does engagement and wedding photography.